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One Little Philosophy Improved My Sales By 250 Percent

September 29th, 2009

Be The Consultant Not The Seller

I had a “duh!” moment last week when my friend (remember the one who told me creating a blog was a waste of time), looked at my affiliate landing pages and called me an idiot. He said “nobody is going to buy from you”.

With a wicked grin I looked over at him and said “they already do”.  And I proceeded to show him my affiliate earnings. I told him that I write articles, the prospects land on my landing pages, and then click the link to the affiliates page. (That is.. if they don’t sign up for my newsletter first).

To make a long story short

He told me that if I recommend the products instead of trying to sell them I would have a better conversion.

I was terribly afraid of changing anything because what I was doing was working. I couldn’t really split test at this point because I already had a lot of traffic coming to the pages. But I did decide to do some research and give it a try.

I quickly redesigned the pages to be product review sites (which I despise by the way) and for at least the past few days my sales have definitely gone up.

Now, I of course have to monitor this for a few weeks, but, for now it seems to be working.

If anybody has any suggestions or feedback on this, please let me know.

I always appreciate feedback.

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    5 Responses to “One Little Philosophy Improved My Sales By 250 Percent”

    1. I agree with your friend, people tend to buy something from trusty person. And in my opinion, consultant more trusty then seller.
      Dana@LetUpdate´s last blog ..How To Check Directories Backlink My ComLuv Profile

    2. Diabetis says:

      The best way to sell something is is not to sell them.
      Diabetis´s last blog ..Betty Crocker Diabetes Cookbook My ComLuv Profile

    3. When people are looking to buy something, they want a review. They want to know if the product works, how it works, and if it will solve their problem. Instead of focusing on “buy this now!” you should focus on “WHY you should buy this now!”

      Reviews are powerful, and I have to agree with your friend. I’m sure you’ll start seeing profit growth soon.
      Corey Freeman @ Writer Seven´s last blog ..Bad News… My ComLuv Profile

    4. Bryan says:

      I agree with what Corey said. Should at least give reasons why they should buy that product.

      Goodluck on that and please share it to us if ever it will be successful. Would love to know about it and apply to my site as well.
      Bryan´s last blog ..What is Pay-Per-Click? My ComLuv Profile

    5. JoshuaElliot says:

      People buy from friends, not from strangers.

      That been said, the other holds true too when the stranger have irresistible bonuses that are valued better that the product itself, will the affiliate product be purchased from you.
      JoshuaElliot´s last blog ..How Do You Make Money Blogging? My ComLuv Profile

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