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One Little Philosophy Improved My Sales By 250 Percent

September 29th, 2009 5 Comments

Be The Consultant Not The Seller

I had a “duh!” moment last week when my friend (remember the one who told me creating a blog was a waste of time), looked at my affiliate landing pages and called me an idiot. He said “nobody is going to buy from you”.

With a wicked grin I looked over at him and said “they already do”.  And I proceeded to show him my affiliate earnings. I told him that I write articles, the prospects land on my landing pages, and then click the link to the affiliates page. (That is.. if they don’t sign up for my newsletter first).

To make a long story short

He told me that if I recommend the products instead of trying to sell them I would have a better conversion.

I was terribly afraid of changing anything because what I was doing was working. I couldn’t really split test at this point because I already had a lot of traffic coming to the pages. But I did decide to do some research and give it a try.

I quickly redesigned the pages to be product review sites (which I despise by the way) and for at least the past few days my sales have definitely gone up.

Now, I of course have to monitor this for a few weeks, but, for now it seems to be working.

If anybody has any suggestions or feedback on this, please let me know.

I always appreciate feedback.

 
 
 

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